A knack for marketing, a devotion to serving others, an outstanding work ethic and a longtime passion for education are the hallmarks of Dawn Dunavant-Banks real estate career.

As early as her first days in the business and now, Dawn, a Listings Specialist, applies groundbreaking techniques to real estate marketing and business development. "Change and innovation are inevitable in our business so we must stay on top of it,” says Dawn. “I’ve done things differently than other agents for a long time. As other agents grow frustrated with the surge of technology, I embrace it, educate myself regularly and implement what I learn. I thrive on giving my clients what, unfortunately, most fail to. I run my business like a business, not a part-time hobby.”

Her multiple designations and her consultative approach to client relations prove that, if there’s something to learn, Dawn will embrace it. She goes so far to train other agents as a coach on how to bring their authentic self to their business and clients to grow a profitable and sustainable business.

Dawn places such great importance on marketing that she has two full-time staff members dedicated to marketing, to include a digital marketer and a marketing specialist. She also hires specialists that help her optimize the various Social Media platforms to target market to the masses. “I market my homes as if every home is a million dollar listing or more,” says Dawn. Before a home is listed, Dawn pays for basic staging and provides a digital marketing platform that continues to be refined. “Our digital marketing gets the maximum exposure with SEO techniques and enhanced online placements. We’re also doing target marketing and text-message marketing. We create Specific Landing Pages to attract buyers in a unique manner.” From professional photography, videography and drone photography.

All of this effort helps Dawn achieve her primary goal – happy clients. “I love being able to educate clients and to help people,” she says. “It’s about the person, not the money. She and her team create the best possible outcomes with the utmost professionalism. Clients notice, telling Dawn that the experience of working with her is smoother and more enjoyable than they expected. As a result, clients spread the word about Dawn.

And despite how busy she is as a top agent and mother, Dawn still devotes energy to supporting the community by working with small businesses to help them with their digital marketing as well.